Pepsi Launches New Water Beverage
PepsiCo is getting into the relaxation business with the launch of its new drink, Driftwell, which was unveiled Monday.The drink, described by the company as an “enhanced water” beverage, is meant to help relieve stress, according to news outlets. The drink is expected to be launched online later this year and will be available in stores in 2021.Emily Silver, PepsiCo’s vice president of innovation, told news outlets, “We certainly see a massive need in this functional space,” she says.
Source: MG News
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